What Pinterest allows
Pinterest's commercial and branded content guidelines say affiliate links help creators get paid for the work of bringing content to Pinners. The same guidelines set limits, and breaking them can get Pins or accounts removed:
- Affiliate content should be original and add something for the person who finds it
- Be open about the commercial nature of your content and about where your links go
- No fake accounts for creating or saving your affiliate links
- No asking other people to save your affiliate Pins in exchange for something
- No creating affiliate Pins repetitively or in large volumes
Link a product or a collection?
A Pin that shows one product should link to that product, either the retailer link itself or its product page in your store. A Pin that shows a room, an outfit or a gift guide works better linked to a shelf that holds every item in the image, so the person who saved it can buy any piece.
Boards and shelves line up well. If you have a "Small kitchen ideas" board, a matching shelf at influshop.io/yourname/small-kitchen gives every Pin on that board a sensible destination.
Watch out for blocked links
Pinterest says some link shorteners are not supported, and a Pin with a blocked link has to be edited. If a Pin won't save, try the full retailer link or your storefront link instead of a third-party short link.
Set it up
- 1
Create a shelf for each board you pin products to.
- 2
Pin your own photos or videos of the product. Pinterest's guidelines ask for original content.
- 3
Put the price or the reason to buy in the Pin description, along with a short disclosure.
- 4
Use a tracked link (?src=pin) so Pinterest traffic shows up separately in InfluShop Pro's analytics.
- 5
On InfluShop Pro, add your Pinterest tag to the store so you can retarget visitors.
Disclose the relationship
Pinterest asks for a clear disclosure of commercial content, for example #ad, or its paid partnership tool for brand deals. For affiliate Pins, a line in the description such as "I earn a commission from this link" covers the FTC's expectation that people see the disclosure next to the recommendation.