What the FTC actually asks for
The rule is simple to state: if you get paid, get free stuff, or earn a commission, tell people in a way they can't miss, right where you recommend the product. The FTC's influencer guide spells out what that means in practice:
- Put the disclosure with the post itself, not only in your bio, at the end, or behind a "more" tap.
- On image posts like Stories, put it on the image. In videos, put it in the video, and say it as well as show it.
- On live streams, repeat it now and then for people who tune in late.
- Use plain words: "ad", "advertisement", "sponsored", or a sentence that says what happened. Vague tags like "sp", "spon" and "collab" don't count.
- Disclose in the same language as the post.
Amazon's sentence is separate
The FTC cares that people understand you're paid. Amazon additionally requires one specific sentence from Associates: "As an Amazon Associate I earn from qualifying purchases."The generator adds it whenever you tick Amazon. You still need the plain-language disclosure next to your links; Amazon's sentence doesn't replace it.
Amazon's policies also say not to use a link shortener in a way that hides that a link goes to Amazon. If you're not sure what your links do, run them through the affiliate link checker.
Where storefronts fit
A link-in-bio storefront is a page full of affiliate links, so it needs its own disclosure where visitors see it before they tap. Paste the longer version from the generator into your store bio. InfluShop also prints an affiliate note on every product page and at the bottom of the store. The affiliate disclosure guide goes through each platform in more detail.